ARTICLE BY SARAH FITZMAURICE, HEAD OF COMMERCIAL CONTENT, AUSTRALIA
20.01.2026
Australia Day is less than a week away and there are so many reasons to celebrate.
From our country’s picturesque beaches that are the envy of the globe, to our nation’s sporting prowess, from the core belief of mateship to our traditional backyard BBQs, there are plenty of things that are just inherently Australian.
When it comes to style, Australians are known for a look that is relaxed, practical and understated, shaped by climate, landscape and a strong outdoors culture rather than transient runway trends.
Iconic Australian brand Kidman represents this ethos perfectly with its range of premium, hardworking clothing and footwear that blends expert craftsmanship with style.
Kidman Fitzroy Short Sleeve Polo
A versatile wardrobe staple, snap up two polo shirts for just $120.
Kidman Fitzroy Short Sleeve Polo
The versatile, slim and sporty style and is available in navy, mid-blue, white and red.
Kidman Fitzroy Short Sleeve Polo
With an eye-catching cotton drill collar and collar stand, iconic buttons, a ribbed sleeve cuff and stylish yet subtle Kidman script embroidery, the attention to detail is apparent, as it is with every product Kidman creates.
The brand’s polo shirts are the perfect wardrobe staple for Australia Day and beyond, as the classic item has been released in updated colours, tying in with the Australian flag. The items are proving popular with discerning shoppers across the country.
For men, the Fitzroy Short Sleeve Polo is a versatile, slim and sporty style and is available in navy, mid-blue, white and red. It is made from soft 100 per cent cotton pique, as perfect for the beach as it is for the boardroom.
With an eye-catching cotton drill collar and collar stand, iconic buttons, a ribbed sleeve cuff and stylish yet subtle Kidman script embroidery, the attention to detail is apparent, as it is with every product Kidman creates.
The Parkes polo is the perfect option for women, made with a flattering fit and five button design, it is the epitome of traditional Aussie style that can be worn for any occasion.
The slim fit polo is made from soft, stretch cotton pique and also comes in the colours of the Australian flag; navy, white and a pink as well as a sky blue colourway.
Cool enough for hot summer days and suitable for layering with a cardigan or jumper in winter, the staple can be worn throughout the year and can be dressed up or down.
Kidman is currently running a rare promotion where shoppers can snap up two polo shirts for just $120, so there’s never been a better time to invest in a timeless Australian classic that you’ll wear again and again.
The Parkes polo is the perfect option for women, made with a flattering fit and five button design.
The slim fit polo is made from soft, stretch cotton pique and also comes in the colours of the Australian flag, navy, white and a reddish pink, as well as a sky blue colourway.
Kidman is an Australian-owned and Aussie-operated brand that has roots in the country’s history dating back to the late 1800s.
The brand is a tribute to the legacy of ‘Cattle King’ Sir Sidney Kidman and his respect for life on the land and its demands.
It is testament to Australia’s quintessential country style for today’s man or woman, whether they work on the land or not.
Many of the brand’s products represent Australian style which grew out of necessity – with clothing and footwear needed to withstand the elements. Durability and comfort were key and this is something that the Kidman brand embodies bringing traditional workwear into fashion staples that are made to last.
Each item of clothing, boots or accessories appeal to discerning shoppers who value quality and style, the Kidman collection offers versatile pieces perfect for work, weekends, and everything in between – all offered at more affordable price points than competitor labels.
‘As a proud, iconic Australian brand designed for every Aussie from the outback to the office, Kidman boots, hats and clothing could not be better suited to wear on Australia Day,’ CEO of Hancock Agriculture Adam Giles said.
‘Our range of polo shirts, for both men and women, reflect the colours of the Australian national flag that so many of us will be proudly waving on January 26 to celebrate all the great things about this country and give thanks to the pioneers – like Sir Sidney Kidman – who helped build it.
‘We’re proud and patriotic about Australia Day, and we encourage Aussies from all walks of life to celebrate with us.’
Kidman isn’t just beloved by Aussies for its iconic polo shirts but the bestselling range of men’s and women’s apparel includes shirts, jeans and pants, jackets and hand-made hats.
The brand’s celebrated boots are also incredibly popular. They aren’t just a mark of excellent taste; they are also incredibly well made as every pair of boots reflects the brand’s commitment to quality, crafted using the waterproof Goodyear welt method – the gold standard in quality bootmaking.
They are made from Australian cow yearling leather, naturally stronger and more durable than standard leathers. With a unique trampoline core cushion in-sole, the boots are also more comfortable than competitors’ from the very first step.
The brand is favoured by Olympians including Ariarne Titmus, Meg Harris, Jamie Perkins, Brianna Throssell, Bronte Campbell, Lani Pallister, and Shayna Jack told Daily Mail she adores the women’s Tuli short sleeve polo, saying the style is: ‘one of those pieces that’s really easy to wear but still looks polished. I love that I can throw it on casually or dress it up a little and it just works. The white is my favourite.’
The brand is favoured by Olympians including Kyle Chalmers, Shayna Jack, Ariarne Titmus, Meg Harris, Jamie Perkins, Brianna Throssell, Bronte Campbell, Lani Pallister, and others. Shayna Jack told Daily Mail she adores the women’s Tuli short sleeve polo, saying the style is: ‘one of those pieces that’s really easy to wear but still looks polished. I love that I can throw it on casually or dress it up a little and it just works. The white is my favourite.’
To shop the Kidman range, click here.
