
Rinehart, JBS eye off Britain
Heavy hitters in the Australian branded beef space are making themselves known in Britain only a month into the new free trade agreement and they are pushing welfare and environmental credentials as much as the high-quality eating experience. Mrs Rinehart and her chief executive Adam Giles were also reported to have spoken extensively about their “happy cattle are the best cattle” management philosophy, including the millions of dollars they have spent on shade to protect their animals from the harsh Australian heat.