
Kidman buys Aussie icon Driza-Bone brand
Mining magnate Gina Rinehart is expanding her investment footprint into country apparel, with the purchase through her S. Kidman & Co pastoral company of bush outfitters Driza-Bone. From sheltering soldiers at Gallipoli during World War One, to being worn by our Olympians for the Sydney Olympics, Driza-Bone has been an emblem of Australian quality and resilience,” she said. “We are honoured to carry forward Driza-Bone’s pioneering legacy while supporting its growth. Our family’s and company’s long association with the outback seems to be a natural fit,” Mrs Rinehart said. Kidman & Co chief executive Adam Giles said the company’s investment had ensured Driza-Bone remains in Australian hands and sees two iconic Australian brands unite.










